10 top tips to help your website look great online
- Keep it simple
Ensure your website displays what you do and how to contact you clearly and simply. Headings are a great way to split up blocks of text, many studies show most users don’t read very much.
- Be personal
Show you’re human Use photographs of yourself and any employees and add a biography to your website (this can be quite short). Testimonials are a great way to build trust and familiarity and always ensure your contact details are clearly displayed on your contact page.
- Use ‘safe’ images
Using images found online in Google and other search engines often have copywriting restrictions, so if you use them you could be breaking the law. It’s very easy to find safe images:
Use stock photography websites such as shutterstock.com and istockphoto.com
Use public domain images (old images with expired copyright)
Use images from’ The Commons’ on Flickr. Ensure you read the restrictions for your chosen images, often the photographer needs to be credited.
- Be consistent
Keep your brand image consistent throughout your website visually and in writing. Be careful with ‘I’ and ‘we’.
- Keep active
First impressions are hugely important, if a website looks outdated it can give a negative impression to users. If your website has a blog ensure you update it regularly, there’s no need to blog daily, but don’t leave months between posts. Integrate social media on to your website, a quick and easy way to show how busy you are.
- Colour is key
Colour is very important when it comes to designing your website. Use stand out colours for ‘call to action’ areas, but beware of clashing colours and ensure you check your colour combination is visiible to people who are colour blind.
- Check your spelling and grammar
A simple tip, but one that happens regularly. Check your website text and blog text to ensure there are no spelling or grammar mistakes before publishing online. Many people are not tolerant of these errors and can judge your website on the quality of your writing.
- Monitor website traffic
Keep an eye on your website visitor statistics, they can help you learn what posts are the most popular, which pages visited the most, where people are located, and lots more… This information can help you develop your site and increase your visitors, resulting in more business!
- Use customers’ language
Try and use terms that your potential customers would search for in Google. Often industry language is used, and this isn’t necessarily what your potential clients would type in a search box. Google Trends is a great tool for researching popular searches.
- Think about SEO (Search Engine Optimisation)
When writing text for your web pages and blog posts it’s a good idea to keep SEO in mind and include a few keywords in to the body text and headings.
Hope you found these tips helpful. View top 10 tips headings as a PDF